Driven by the global wave of new energy, BDJA and MHAO Group in UAE formally signed a landmark cooperation agreement on September 9, 2024!

From left:  Mr. Saeed Al Otaiba, Director of MHAO; Emma Yang, CEO of BDJA; Mr. Mohd Hareeb Al Otaiba, Chairman of MHAO; Alvin Lee, Chairman of BDJA

The establishment of a joint venture between BDJA and MHAO Group is a significant landmark in BDJA's strategic foray into the Middle East market.

BDJA Technology will seize this opportunity to explore the unique demands of the Middle East market deeply, tailoring EV solutions that cater to local needs, thereby promoting the popularization and application of EVs and facilitating a transformation towards green and low-carbon modes of transportation.

BDJA will contribute its self-developed product series and proprietary technologies to the joint venture. Additionally, BDJA will provide comprehensive professional training covering all aspects of product usage, maintenance, and service processes, while continuously sharing other necessary proprietary technologies. MHAO Group, leveraging its profound local resources and market insights, will collaborate with top local engineering enterprises to forge a solid bridge of cooperation, jointly creating an EV motorcycle industrial ecosystem encompassing R&D, production, sales, and services. This collaboration model not only accelerates the localization process of the joint venture but also ensures the successful delivery and widespread recognition of its products and services in the target market, jointly embarking on a new chapter of mutual benefit and win-win cooperation.

The significance of this cooperation is profound and significant. It not only represents a milestone in the strategic partnership between the two parties but also serves as a powerful impetus for the EV motorcycle industry to stride into a new stage of development and usher in a new era in the Middle East.

About MHAO Group
Founded in 1946, MHAO Group is a diversified family-owned conglomerate in the UAE. Its business empire spans across automobiles, transportation, beverages, technology, energy, textiles, retail, etc. As the core sector of the automotive sector, MHAO Mobility specializes in investments and operations related to automobiles and associated travel services. Boasting multiple locally operated brands such as AVIS Rent A Car and AOGT, it offers customers comprehensive travel solutions.